Nico Beyer’s work is characterized by its unique visual style and wide array of different techniques, styles and formats.
His Chevrolet Super Bowl Campaign "Chevy Runs Deep" and 2020 Mercedes AMG Campaign ably demonstrate Nico's high-end expertise, experience and range.
After graduating design school in Düsseldorf, Nico moved to Paris to direct music videos.
His work for French independent bands and MTV Europe lead him being signed by Propaganda Films, USA.
In 1993, Nico moved to New York and directed music videos for Suzanne Vega, The Verve, Erasure, The Cocteau Twins and the Pet Shop Boys - resulting in international recognition.
One of his first commercial projects (a social spot against violence on television) won him a Gold Lion at the Cannes Film Festival.
From there he continued to direct international campaigns for Mercedes Benz, Nike, Swatch, Coca Cola, Adidas, Puma, BMW, General Motors, Nissan, Lexus, Hornbach, Vodafone and has won multiple Clio, Cresta, Cannes, ADC, EPICA, LIA, D&A, MTV awards.
In 2004, Nico directed his first short film PHANTOM, which premiered at the Berlin Film Festival.
Over the years, Nico has worked and collaborated with celebreties, such as, KARL LAGERFELD, CLAUDIA SCHIFFER, BORIS BECKER, ZINEDINE ZIDANE, HARALD SCHMIDT, JAN BÖHMERMANN, FRANZ BECKENBAUER, THOMAS GOTTSCHALK, SEBASTIAN SCHWEINSTEIGER, THIERRY MUGLER, MICHAEL MOORE, NINA HAGEN...
His work vor ADIDAS, NIKE and PUMA lead him to work with football clubs (an their players), such as BAYERN MÜNCHEN, BORUSSIA DORTMUND, JUVENTUS TURIN and REAL MADRID.
Nico’s 2018 Campaign for the BMW Group introduced a new generation of electric cars to the public.
Social projects remain an important part of Nico’s work. Nico’s recent Campaign for CARITAS tackles hidden poverty within society and recently won the GRAND PRIX at the RED DOT AWARDS.
Nico has just finished two international Campaigns : an exciting film to celebrate 50 years of BMW M and a colourful journey for QATAR AIRWAYS, celebrating the Football World Cup 2022.
He is currently working on a DOCUMENTARY about SUBCULTURES from the 80s, shooting in Germany Japan and England.