Nico Beyer’s work is characterized by its unique visual style and wide array of different techniques, styles and formats.
His Chevrolet Super Bowl Campaign "Chevy Runs Deep" and 2024 Land Rover DEFENDER Campaign ably demonstrate Nico's high-end expertise, experience and range.
After graduating design school in Düsseldorf, Nico moved to Paris to direct music videos.
His work for French independent bands and MTV Europe lead him being signed by Propaganda Films, USA.
In 1993, Nico moved to New York and directed music videos for Suzanne Vega, The Verve, Erasure, The Cocteau Twins and the Pet Shop Boys - resulting in international recognition.
One of his first commercial projects (a social spot against violence on television) won him a Gold Lion at the Cannes Film Festival.
From there he continued to direct international campaigns for Mercedes Benz, Nike, Swatch, Coca Cola, Adidas, Puma, BMW, General Motors, Nissan, Lexus, Hornbach, Vodafone and has won multiple Clio, Cresta, Cannes, ADC, EPICA, LIA, D&A, MTV awards.
In 2004, Nico directed his first short film PHANTOM, which premiered at the Berlin Film Festival.
His work vor ADIDAS, NIKE and PUMA lead him to work with football clubs (an their players), such as BAYERN MÜNCHEN, BORUSSIA DORTMUND, JUVENTUS TURIN and REAL MADRID.
Nico’s 2018 Campaign for the BMW Group introduced a new generation of electric cars to the public.
Social projects remain an important part of Nico’s work. Nico’s recent Campaign for B.O.S. just won two golden awards at the 2024 STEVIE AWARDS. CARITAS tackles hidden poverty within society and recently won the GRAND PRIX at the RED DOT AWARDS.
Nico has just finished three international Campaigns: an exiting film to celebrate 50 years of BMW M, a colourful journey for QATAR AIRWAYS and the 2024 LAND ROVER Campaign feat. EDDIE PILLER.
He is currently working on a DOCUMENTARY about MODS and SUBCULTURES, shooting in Europe, Asia and North America.